Seo 200+ Terms & Definitions

Above the Fold

Content that appears on a website before the first time a user scrolls . See digital marketing company in delhi .

Anchor Text

The clickable word or words of a link. also know as hyperlink . Help search engine to understand the context about the link

Authority

The combination of signals search engines use to assess websites and web pages for the purposes of ranking.

Blog

A frequent, chronological publication of personal thoughts and Web links. .

Bounce Rate

Bounce rate is the percentage of our website visitors who entire a site and leave withour visit any other page in the mean period of time . Bounce rates range widely different and depending on industry . Bounce rate is google unofficial Google ranking Factor.

Broken Link

When a website visitor visit a link and webpage doesn’t show any information and leads to a 404 not found. that link known as Broken link.

Cache

A technology that temporarily stores web content, such as images, to load time in second uses.

Cached Page

snapshot of a webpage as it appeared when a search engine last crawled .

Canonical URL

An HTML code element that tell search engine a preferred website URL, this URL found on website head section to be added, and use to prevent from duplicate content.

Click-Through Rate (CTR)

Click-through rate is the percentage of people who click an organic search result seeing your result. 

Cloaking

This technique known as a black hat technique. In this techquine the content shown to user and search engine are different.

Crawl Budget

Crawl Budget is the number of pages Google bot crawls and indexes on a website within a given time period.

Crawling

When Search engine spider read a webpage this process called crawling

Nofollow link

a link that use nofollow” attribute . Google search engine doesnot follow this link

Domain Authority

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank in search engine. domain authority range 0-100 .

Doorway Page

Doorway are site or page created deliberately to rank for specific keyword sd airport transport. these page is bad for user.

Dwell Time

Dwell Time is the amount of time that a search engine visitor spends on a page from the search results before returning back to the SERPs.

Google Bot

The web crawling system that Google use. Google bot crawl a webpage via links.

Internal Links

Internal Links are links that take visitor to different webpage with in same domain.