Seo 200+ Terms & Definitions
Above the Fold
Content that appears on a website before the first time a user scrolls . See digital marketing company in delhi .
The clickable word or words of a link. also know as hyperlink . Help search engine to understand the context about the link
The combination of signals search engines use to assess websites and web pages for the purposes of ranking.
A frequent, chronological publication of personal thoughts and Web links. .
Bounce rate is the percentage of our website visitors who entire a site and leave withour visit any other page in the mean period of time . Bounce rates range widely different and depending on industry . Bounce rate is google unofficial Google ranking Factor.
When a website visitor visit a link and webpage doesn’t show any information and leads to a 404 not found. that link known as Broken link.
A technology that temporarily stores web content, such as images, to load time in second uses.
snapshot of a webpage as it appeared when a search engine last crawled .
An HTML code element that tell search engine a preferred website URL, this URL found on website head section to be added, and use to prevent from duplicate content.
Click-Through Rate (CTR)
Click-through rate is the percentage of people who click an organic search result seeing your result.
This technique known as a black hat technique. In this techquine the content shown to user and search engine are different.
Crawl Budget is the number of pages Google bot crawls and indexes on a website within a given time period.
When Search engine spider read a webpage this process called crawling
a link that use nofollow” attribute . Google search engine doesnot follow this link
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank in search engine. domain authority range 0-100 .
Doorway are site or page created deliberately to rank for specific keyword sd airport transport. these page is bad for user.
Dwell Time is the amount of time that a search engine visitor spends on a page from the search results before returning back to the SERPs.
The web crawling system that Google use. Google bot crawl a webpage via links.
Internal Links are links that take visitor to different webpage with in same domain.