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Top Tips For Website Ranking in Google



What could be the digital strategies can be used for making your website to be at top on google ranking?

If you have a website that can bring you clients for your business, no doubt you would want it to appear on top of Google search. With competition, everyone tries their website to get top ranking and more business. Google uses thousands of ranking factors to determine which sites should come up on top of search results.
The technique used to improve your site’s ranking is known as Search Engine Optimization (SEO). To improve your Website’s SEO, follow the below strategies.

1.Publish relevant and updated content
Google and other search engines give priority to quality content which can intend to increase site traffic. The content of your pages need to be keywords specific. Keywords is the content that user uses to search online by typing on search engines. Therefore, think user specific content and use it on pages to improve your site’s ranking. Also, make sure that the content is well written and the writing style is natural. Try to keep the content updated and relevant so that traffic will not fall from your website.

2. Responsive website
A responsive website is the one that optimizes according to the screen size, platform and orientation. It is important to have responsive website to reduce the bounce rate for a user to open it on any type of platform like mobile, laptop or tablet.

3. Tag social media sites to your website
Make professional social media sites on Twitter, Facebook, etc and link them to your website. This can bring you lot of traffic and business. Try to publish relevant and user specific content on social media sites which will help you to get leads. It is a very important digital strategy these days and your website gains traffic through it.

4. Metadata
It is an important element in optimizing a web page or website to rank well in search engines. Which is done by SEO company, Metadata or meta tags refers to the title and description of a web page. It is written while creating a web-page and determines what a search engine displays when your page shows up in the search engine results page (SERPs). Main elements of web page metadata are:

• Title Metadata: This is the most important one and is displayed at the top of browser window. It shows up on search engine results page as an underlined blue link with the search phrase bolded. For a CMS website, an automated system is developed for creating meta title for each web page by the Web team. The title is limited to 70 characters including spaces.

• Description Metadata: It is displayed below the Title and the page URL in the SERPs. It describes the further information that a visitor might find on the webpage. View more on uptownjungle.com website. It is limited to approx. 160 characters and it should be unique for every page on the website.

• Keyword Metadata: It is rarely used anymore, thus you can ignore this type of tag.

5. Have a link-worthy site
Use descriptive links by linking keywords, it will improve search engine rankings of your website. Focus on creating relevant links that adds value to the readers.

6. Use alt tags
Do remember to use alt tags while describing images and video media on the website. It allows search engine to locate your page and in turn improve search engine ranking of your website.

In addition, some SEO tools are also available online that can help to optimize Google ranking. The strategies mentioned above are the most basic that help to improve the ranking of website.

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